From worlds to worlds.
From award-winning campaigns to immersive experiences, we go beyond a single skillset. Fable specialise in BRAND ARTICULATION: Where we don’t just tell your story, we build what matters
The FABLE BRAND ARTICULATION story
begins with our Founder, Jason Wiltshire, who spent over a decade at FCB, where his award-winning copywriting and activation skills sparked a passion for crafting powerful brand narratives. Drawn to the immersive world of experiences, he was approached to join pop2Life, moving into the world of immersive experience and design as part of a global team. Leading the Cape Town center of creative excellence for the group (now CNX) further honed his leadership and strategic thinking.
begins with our Founder, Jason Wiltshire, who spent over a decade at FCB, where his award-winning copywriting and activation skills sparked a passion for crafting powerful brand narratives. Drawn to the immersive world of experiences, he was approached to join pop2Life, moving into the world of immersive experience and design as part of a global team. Leading the Cape Town center of creative excellence for the group (now CNX) further honed his leadership and strategic thinking.
It’s during this odyssey that FABLE was born. Initially specialising in crafting unforgettable brand experiences, the enrollment in Mark Ritson’s acclaimed MiniMBA gifted a richer, more strategic understanding of building impactful brands, not just fleeting moments. This transformed FABLE into the comprehensive – and compelling – brand articulation specialist it is today, with partners and clients on every major continent around the world.
Play Video
THE INDUSTRIES WE ARTICULATE IN
- PHARMA & NUTRA
- LUXURY REAL ESTATE
- HEALTH & WELLNESS
- FINANCE & INVESTMENTS
- EDTECH & ELEARNING
- M&E AND PUBLISHING
- TRAVEL & HOSPITALITY
- ALCOHOL & ECOMM
BEGIN TO ARTICULATE, WITH A FREE BRAND ASSESSMENT
All work starts with diagnosis. By knowing what you have, what works and doesn’t, you’ll be closer to knowing what needs attention – and then articulation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
