Maui Jim at CMA Fest.
Spatial Design, Building, Furnishing, Rendering
The Solution
With an existing lodge shell and sought-after location, HGTV needed a new brand to fill its shoes at the coveted CMA Fest. Enter Maui Jim. Together, we reimagined the lodge space as a structure of escapism and clarity, drawing on the ‘aloha spirit’ to claim the one thing within CMA fest that no other brand was aiming for: relaxation.
A polarised paradise.
LANGUAGE
Using polarisation and filtration, we revealed timeless Hawaiian phrases, premiums and hot prizes.
THERAPEUTIC EFFECT
Leaning into brightness and vibrance to uplift mood and illustrate the health-benefit of colour.
RAINBOW
As a symbolic nod to Hawaii, a spectral showcase using water mist and acrylic prisms, creating a press-worthy photo opportunity.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
