Roost.
Content, Social, Web, Mobile & Micro Content
The Solution
The Roost is a living space for Gen-Z that matches their world view. More irreverent, more punk. It’s student apartments for the Netflix generation. The articulation ask demanded originality, transparency and most of all, authenticity. The result was more a tribal rally cry than brand awareness message. The result: A student living brand that’s more expressive of student life.
Roost and chill. With outfitted grad apartments.
WEB
Striking visuals, colour and an unashamed approach to brand needed to be maintained. Bold landing messages were clear and immediately differentiated Roost in tone and style.
SOCIAL
Inspired by Netflix’s strong social play, the Roost’s DM style and unique TOV naturally lent itself to organic social and strong boosted brand messages to captivate our connected audience.
CONTENT
Knowing the audience was in search of more, long-form content pieces provided us a means to keep space-grabbers engaged and interested in what the Roost could open their world up to.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
