By definition to be more emphatic is to speak or do with intensity.
It’s a definitive expression or action.
It’s sudden and strong.
The word has its roots in Ancient Greek and Latin – to show or indicate.
It’s what more and more brand work is crying out for.
A strong, intense indication.
Developed from the heart, said with conviction.
In the right place and to those who need to hear it.
Emphatic work resonates with raw honesty.
Speaking with that kind of fire sparks an audience.
Data might be the compass that got you here. But emotion is the engine that drives the rest.
So let it fuel an articulation that’s heard and felt.
The world we operate in demands a deeper understanding of client, customer and context.
A willingness to see through all views to see compelling work.
That’s the line in the sand.
So have conviction and be bold.
Don’t semi-commit. Don’t hold back.
Be more emphatic.
