Almay: Class Of 2018.
XP Design, Building, Furnishing, Rendering
The Solution
A brand team-up to treat Almay’s top-tier micro-influencers to a High School-inspired celebration of colourful self-expression on one of the most symbolic days: Graduation Day. We ditched the unflattering gowns in awkward photos for ethereal aesthetic, hosted at Studio 1 in New York City.
A chic riff on High School.
HOMEROOM
Our home base where guests could touch up makeup and hair. With a custom locker room wall vignette with magnetic supers and custom grad gifts, including a patch denim jacket.
TROPHY WALL
A bespoke full-length display of influencer posts, custom trophies with their names, and classic memorabilia in “school colours”, celebrating school spirit while creating a dynamic backdrop.
CAFETERIA
A stretch harvest table to relax and enjoy bite-sized versions of classic cafeteria dishes, such as mac-n-cheese tartlets, open-face PB & Js, and mimosas out of milk cartons.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
