Neiman Marcus 1907 Fantasty Lane.
Spatial Design, Building, Furnishing, Rendering
The Solution
With the launch of its Hudson Yards store that coincided with the release of the infamous holiday annual, for one magical night a multilevel art gallery near Hudson Yards was transformed in 1907 Fantasy Lane: A spectacular home belonging to a fictional family who had collected all eight extravagant gifts featured in Neiman Marcus’ 2018 Christmas Book.
Bringing a globally renowned fantasy gift guide to life as a tangible, lived-in space.
SUGARFINA POWDER ROOM
A naturally intimate powder room lined with bold wallpaper, sweet neon signage and a sampling vanity of Champagne bears and 24K gold swizzle sticks.
INDIAN SPICE TOUR DINING HALL
A luxury excursion across the Indian subcontinent transformed the living room into a colourful meditation oasis, complete with a hand-picked map made out of spices.
NORDIC DAYROOM
A calm space to collect thoughts and recline amongst the nimble – and larger than life – animal sculptures of nordic artist, Bjørn Okholm Skaarup.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
