Shiftr.
Content, Social, Web, Mobile & Micro Content
The Solution
Shiftr was an eComm brand genesis for a new generation of shopper who’s anti-throw away. This tribe live by setting an example, creating a ripple effect that shifts others’ consciousness too. They collect moments, more than things. And their products tell the same story, shifting from one person and household to the next. Shiftr was to be a home for products that leave a low carbon footprint.
Big living, little footprint.
WEB
High-fashion, high-fidelity and low-waste all combined to create the perfect aesthetics for a strong value proposition. Shifting mindsets began with a shifted message.
SOCIAL
Seeding a strong tone setter, we staggered the launch of Shifr, enticing our tribe with the coming change in habits and way of life that the platform would bring.
MERCH
As a brand of shifting things, we then shifted our message to merch. Still anti-throw, but now pro-believers and all-Shiftr. These items were collectible relics of big living with a little footprint.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
