Slow.
Storytelling, Positioning, On-Pack, Salesware
The Solution
One of Asia’s fastest-growing nutra brands needed help articulating a new product. The ask was for an ethical wellness brand that used cutting-edge technology for controlled release. Encompassing naming value proposition range gen and collateral. The opportunity was to use the launch of a product to get up-stream and champion a whole new way of life.
The faster way to better health.
NAME
At a time when the entire category was focused on what was the most impressive we opted for doing what was right and best. Slow could be both a product identifier and lifestyle shorthand.
PACK
The vibrant design palette represented science and nature coming together along the horizon line creating the opportunity for tension and differentiation within each product and range.
SALESWARE
Selling Slow the product meant selling slow the lifestyle first. From carton to insert and brochure content was intentionally revealed to help educate and enable.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
