Society House.
Storytelling, Strategy, Concept Copywriting
The Solution
A new high-rise residential block of 550-furnished units in Dubai with unique amenities specifically targeted to second-home owners needed articulation. Think a sophisticated pied-à-terre in the city that never rests. The answer: The undeniable magic of downtown and the community of likeminded who seek it out. A masculine vertical district with a Soho House twist.
Welcome to the city within the city.
FILM
A stirring 75-seconder elevated audiences up above Dubai into the world of high-end community. An irreverent tone and equally unmistakable track were the hallmarks.
DIGITAL
A tangible microsite and a high-touch digital world pulled clients further into the unique guild taking them on a tour of the world-class amenities and unequalled position in the soul of Dubai.
SALESWARE
Equally bold and stirring EDMs drove customer to opt-in before the opportunity to join the likeminded expired.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
