Superdry ICONIC.
Content, Social, Web, Search, Mobile & Micro Content
The Solution
The Superdry SS20 season marked a change of pace for the brand, recreating 90s fashion aesthetic with classic black and white editorial. As part of the brand’s global distribution, we were asked to help interpret SS20 across social media, search, mobile, display, web and micro content.
Articulation that matched the unapologetic irreverence of ICONIC.
SOCIAL
Creating a month’s worth of ICONIC organic cotton, detailing the freshest silhouettes and the season’s must-have ICONIC items. Across both Facebook and Instagram platforms.
NEWSLETTERS
Driven by both sales and brand message. Highlighting the new looks available exclusively at the online store, along with fresh combinations that layered to create the ICONIC silhouette.
WEB
Driven by both sales and brand message. Highlighting the new looks available exclusively at the online store, along with fresh combinations that layered to create the ICONIC silhouette.
ARTICULATION KNOWS NO BOUNDS
With clients and partners on every major continent, to global alumni and industry affiliation.
INSIGHTS
Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective
Storytelling
Storytelling
