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Articulation as a service.

From award-winning campaigns to immersive experiences, we go beyond a single skillset. Fable specialise in BRAND ARTICULATION: Where we don’t just tell your story, we build what matters

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Storytelling
We craft narratives that resonate. Instead of simply telling your story, we create emotions and tangible connection, capturing the essence of your value proposition and connecting meaningfully with your audience.

More than words on a page, our content is strategic in nature, informing, engaging, and inspiring. We create compelling long-form content, digital & social copy, as well as campaign-specific writing, all designed to elevate your brand voice and leave an unforgettable impression.

Immerse your audience in the heart of your brand. We design, develop and visualise compelling experiences that go beyond physical boundaries, building deeper connections and lasting memories. 

Where we transform spaces into powerful extensions. With a brand eye, we craft environments that tangibly and strategically embody your values and message, creating a seamless and immersive brand moment.

FABLE is a highly valued and very versatile creative consultant and content specialist to the Sanlam Investment Group, considered ‘one of the team’. They’ve been dedicated to numerous mission-critical projects across multiple businesses within Sanlam Investments for several years now, spanning website rewrites to beautifully crafted scripting for high-impact brand videos, brochures and writing compelling articles on sustainability. To say that they’re gifted and literary genius would be an understatement. The past 15 yeaqrs have been a pleasure.
Jennifer Mears | Head of ContentSanlam Investments
Working with FABLE  is the perfect balance of professional ease and creative surprise. The talent is both natural and passionate and unique in that they offer creative leadership (writing, storytelling, idea development) and conceptual delivery as well as managing timelines and project requirements. FABLE  continues to work with me and my team weekly across the Middle East and Asia and I wouldn’t hesitate to recommend them. My team is made infinitely better by having him in it.
Mimi Nicklin | Creative CEO, Freedm (part of the Devmark Group)
FABLE BA truly captured the essence of our innovative slow-release nutraceutical. Their brand articulation and expertise, which was so strategic in nature, really helped steer how we did everything else - the name, the on-pack information and the wider story. Their collaboration and insights really helped us stand out in an extremely competitive space, giving our brand a convincing edge.
Avnish Chhabriam | FounderWellbeing Nutrition
It’s always such a pleasure working with FABLE. They’ve supported us for years and always deliver quality work. They're not only able to visualize exactly what we need but approach design challenges with a keen eye and great insight. I absolutely recommend them for experiential design-focused projects.
Heba Elmasry | ExperiencesCondé Nast Commercial Creative

A PARTNER BEYOND A SERVICE

We exist to partner with brands, going further than a service provider and deeper than an immediate need. Yes, we can help you position. Sure, we can write some copy. But what we do best is diagnose and understand what’s standing in the way of you and a compelling brand.
DROP US A LINE

BEGIN TO ARTICULATE, WITH A FREE BRAND ASSESSMENT

All work starts with diagnosis. By knowing what you have, what works and doesn’t, you’ll be closer to knowing what needs attention – and then articulation.
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INSIGHTS

Musings from the edge. Where we provoke thinking and challenge baked-in assumptions with a freshly articulated perspective

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