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How can brand articulation help your brand with what it says and what it does?
As the world adjusts to disruption, co-working spaces will continue to change where and how businesses operate. So when we were approached to help develop and articulate a concept for
a new co-working space, we asked: how could we create difference in a sea of same?
THE SOLUTION
We knew the answer wasn’t in a sticky name and good coffee. It needed to a more purposeful articulation of an environment for the purpose-driven. An environment that could enable and enhance success.
THE BRIDGE: A CO-GROWTH WORKSPACE
What we delivered was an articulation uniquely and entirely its own, allowing the space to get upstream of the category: Co-growth as opposed to co-working.
It’s rooted in the core insight that more than services, what all businesses want are the means to scale. By nature, they’re ambition. Our aim was for The Bridge to be the official space for the ambitious, providing all the member services within the right environment to enable journeys of growth.
The Bridge exists to connects where you are to where you want to be.
How can brand articulation help your brand with what it says and what it does?