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How can brand articulation help your brand with what it says and what it does?
A judgement-free, ultimate night out where empowered women could freely engage with — and
be encouraged to speak up about — desire & intimacy, featuring experts & tastemakers.
THE DESIGN
The venue — Spring Studios in NYC — promoted interaction and dialogue between guests, and
invited self-reflection from attendees. The design facilitated this by tapping into the five senses,with activations and immersive experiences that highlighted each sense.
Self-reflection and interaction were key to unlocking deep desires on the night, so the space hadto be intentional and bring people together. Experiences within unblush were designed to challenge impulses, drawing on sight, sound, smell, taste, touch.
LET’S CHECK-IN
An arrival piece and feelings poll gave attendees the opportunity to express how they felt going into the night while remaining anonymous.
MIRROR BOOTH
A candid interview and reflective moment from inside a private wall-to-wall mirror booth.
FEELING CURIOUS & SET YOUR MOOD
A keyhole wall that encouraged curiosity by asking guests to put their arms through to guess
what was on the other side.An oil infusion station that created a fuller exploration of sense by having experts help custom-make take away mood scents.
How can brand articulation help your brand with what it says and what it does?