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How can brand articulation help your brand with what it says and what it does?
The Superdry SS20 season marked a change of pace for the brand, recreating 90s fashion
aesthetic with classic black and white editorial. As part of the brand’s global distribution, we
were asked to help interpret SS20 across social media, search, mobile, display, web and micro content.
THE SOLUTION
Articulation across touchpoints that matched the unapologetic irreverence of ICONIC.
SOCIAL
Creating a month’s worth of ICONIC organic cotton, detailing the freshest silhouettes and the season’s must-have ICONIC items. Across both Facebook and Instagram platforms.
NEWSLETTERS
Driven by both sales and brand message. Highlighting the new looks available exclusively at the online store, along with fresh combinations that layered to create the ICONIC silhouette.
WEB
Critical homepage and standalone page messages that drove the ICONIC campaign for HIM, HER and Sport. Ranging from must-have threads, ICONIC wardrobe items and the tailored Superdry look.
How can brand articulation help your brand with what it says and what it does?